| As
managers and owners, we understand what it takes to maximize
both asset value and operating profit. Our objective is to
develop our high-performance management teams into one of
the most talented and aggressive groups in the industry. Each
member of the team is a seasoned professional. This combination
of strengths means Pinnacle Hospitality can deliver results.
Pinnacle Hospitality offers a full range
of management services outlined below:
Development
| Operations
| Sales & Marketing
| Revenue Management
| Franchise Relations
Management | Human
Resources |
Purchasing & Procurement | Accounting
| Information & Technology
| Food & Beverage
Services
Development
Our experienced development team is responsible for
all phases of new hotel construction and/or major renovation.
From site selection to bid collections their expertise
and advice equate to quality workmanship and an outstanding
end product. Our development team overseas construction,
renovation and capital expenditures at all our properties.
The team is also responsible for formulation annual
CapEx plans; hiring consultants, contractors, vendors
and service companies and approving all requests for
payment. A key objective of the team is ensure that
all projects are completed on time and within budget.
All expenditures under are tracked monthly and status
reports are provided for each project. Services include:
- Market
area evaluation and professional opinion of feasibility
-
Site selection and site specific feasibility
-
Site acquisition and purchase contract negotiation
-
Assistance in obtaining construction and permanent
financing
-
Coordination and direction of all development architectural
and engineering professionals
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Review and approval of civil engineering and architectural
plans
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Control of contractor bid process and contract award
-
Regular inspections of the construction job site
to ensure quality of workmanship
-
Implementation of franchisor building standards
and specifications
-
Furniture, fixture and equipment receipt and installation
-
Construction contract closeout and punch list completion
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Operations
Our field team consists of team-leaders to ensure hotels
and restaurants remain on target. Constant communication
with our franchisors, quality assurance inspections
and active participation in day-to-day operations provide
a solid platform for success.
- Preparation
of the Annual Business Plan, Capital Plan, Operating
Budget and Marketing Plan
-
Establish and implement Company Policy and Standard
Operating Procedures
-
Enhance Guest Satisfaction Scores
-
Improve team morale and empower our teams to provide
the ultimate service experience for our customers
-
Conduct regular Quality Assurance Inspections to
ensure high standards of service, cleanliness and
the successful PinnacleCare program
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Review of daily flash reports, operating statistics,
monthly performance reports
-
Provide and review Profit and Loss Statements with
team leadership
-
Maintain excellent working relationships with key
franchisors and other business leaders
-
Communicate regularly with hotel and restaurant
ownership to coordinate the management team’s
operating philosophy with the owner’s goals
and objectives
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Sales
& Marketing
Our
sales and marketing team consists of professional area
sales directors in the field. Strong relationships with
our franchises, commitment to training and utilization
of forward-thinking strategies ensure the successful
positioning of our hotels in dynamic markets. Advertising
and collateral design, media planning, internet site
development, photo shoots, promotion coordination and
public relations are all handled by the corporate team.
Our marketing objective is to create fierce competitiveness
to maximize return on investment by creating a platform
to make smart decisions when spending promotional dollars.
- Recruiting
and training of all sales team-members
-
Development and implementation of property specific
sales and marketing plans
-
Consistent reengineering of regional and property
specific marketing strategies
-
Design and placement of various media advertisements,
billboards and printed materials
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Motivational and professional training seminars
at regular group sales meetings
-
Thorough review of monthly sales and competitive
set reports
- Presence
at trade shows, travel and reservation centers to
represent the entire portfolio of hotels
-
Membership in travel-related organizations to assist
the development of group and corporate business
-
Rock-solid accountability through effective tracking
and reporting of all hotel revenues, revenue projections
and operating budgets
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Revenue
Management
This
function utilizes innovative methods to maximize hotel
revenues by focusing on the property’s competitive
set, rate structure and reservation sources. Improving
revenues at every Pinnacle Hospitality managed property
is an initiative that receives daily, focused, result
oriented action on part of the corporate and field teams
by utilizing in-company and brand resources. Our general
managers and sales teams work with brand revenue management
teams to optimize RevPar, analyzing every source of
revenue potential while creating new and unique revenue
opportunities.
- Analyze
market demand, historical trends and competitive
performance
-
Conduct weekly Revenue Maximization Meetings
-
Regular meetings/discussions with brand property
support teams
-
Implement and direct the “Best Available Rate”
strategy
-
Monitor and evaluate Central Reservation Systems
(CRS) and Global Distribution Systems (GDS)
-
Conduct competitive hotel analysis to position existing
hotels at their competitive price points
-
Measure success by growing market share and exceeding
RevPar goals
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Franchise
Relations Management
At Pinnacle Hospitality franchisors are considered as
major partners, critical for our success to maximize
profitability while providing superior service and amenities
to our guests. We have developed outstanding relationships
with all major franchise companies and continue to do
so. The building block for this relationship is respect
and communication. It is our objective to:
- Work
hand-in-hand with the brand by implementing all
brand standards and initiatives
-
Monitoring brand performance
-
Participating in brand regional meeting and annual
conference
-
Being a good “brand citizen”
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Human
Resources
Our
human resources team ensures that our team-members know
they are our first priority by promoting professional
and pleasant work environments and creating competitive
benefits and incentive packages that inspire success.
We have an effective recruitment and selection process
for management and hourly team members. Realizing that
it requires a special service-oriented team member to
deliver the ultimate service experience, the selection
process for hiring must also be special. Each position
is identified with a job description; profile; and a
skills required for the job.
- Communication
of company policies, procedures and guidelines for
employment
-
Minimizes company exposure by actively monitoring
compliance with all federal and state employment
laws
-
Administration of company benefits and incentive
programs
-
Ensures timely performance reviews and maintains
records of currently employed personnel
-
Regularly trains personnel on labor laws, sexual
discrimination laws, etc.
-
Recruits management-level personnel through internal
and external postings
-
Manages the flow and distribution of applications
and resumes
-
Interacts with General Managers to focus on team-member
satisfaction, performance management, progressive
discipline procedures, standards of conduct and
risk management issues
-
Conduct semi-annual team-member satisfaction surveys
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Purchasing
& Procurement
We leverage purchasing power that benefits all of our
managed hotels. We have an experienced Purchasing Committee
to negotiate pricing, establish standards and monitor
service of all our strategic partners. We have established
partnerships with select manufactures and suppliers
that enable us to offer substantial savings for FF&E
and operating supplies. We bring volume pricing for
food as well as housekeeping and maintenance supplies
via web based electronic marketplace.
- Directs
the company’s National Accounts Program for
all properties, ensuring the best possible pricing
-
Budgets capital asset replacement expenditures for
all managed properties
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Placement and schedule delivery of all capital orders
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Establish and communicate purchasing standards and
specifications
-
Procurement and selection of new hotel furnishing,
fixtures and equipment
-
Monitors and facilitates a centralized purchasing
function which includes inventory management, requisitions
and procurement
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Accounting
Financial
and managerial accounting systems that provide accurate
information in a timely manner are the foundation for
making smart decisions. A centralized Accounting Department
provides a complete range of bookkeeping and accounting
services including: income accounting; accounts payable
processing; general ledger processing; cash management
services including bank reconciliations, filing of property
taxes and other taxes as required; budgeting and forecasting
assistance, liaison with mortgage servicing companies;
payroll administration; accounts receivable management
including credit approval and collections; internal
audit systems; capital expenditure tracking; on-site
systems training.
- Installation
of property level financial and cost control systems
and on-site training
-
No-notice field financial audits
-
Generation of monthly P&L Statement and Balance
Sheet including a variance analysis review
-
Develop Payroll Reports and Variance to Budget Analysis
to identify revenue and cost savings opportunities
-
Annual Operating Budget development, review and
approval by corporate finance and hotel ownership
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Creation of the hotel capital expenditures plan,
budget, and cash flow projections
-
Prepare Daily Property Statistics Report which highlights
the performance of all properties
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Information
& Technology (MIS)
At Pinnacle Hospitality our information systems are
tailored to improve efficiency, eliminate redundant
processes and get meaningful information to our team
leaders in time to make meaningful business decisions.
Our accounting system is powered by “e Enterprise”
–(Great Plains Microsoft Business Solutions)-
soft ware. The information and technology function for
our hotels, restaurants and the conference center is
serviced by our an in-house Information Systems Specialists
provided by our associate company, DCMC, Inc. They proactively
address technological advances and solutions required
by all our company divisions.
- Provides
hardware, software and programming support
-
E-mail is used as an internal means of communication
at all levels
-
Coordinates computer training classes and upgrade
support for all management facilities
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Food
& Beverage Services
We
provide basic operational guidelines for owners and
general managers and food & beverage directors to
successfully open and operate our in-house food services
and free-standing restaurants. Strong supplier alliances
ensure consistent inventory and product management.
- Restaurant,
banquet , equipment, supplies and kitchen equipment
needs
-
Efficient and effective restaurant, bar and banquet
room layouts
-
Menu design, preparation, recipes and presentations
-
Sales and service procedures for dining services,
bar, in-room, outside delivery and banquet services
-
Quality assurance, sanitation, safety and guest
service training
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